If the past few years have taught us anything it’s that we need to rethink what it means to be a man. As a men’s brand, Harry’s has a responsibility to be at the forefront of this conversation and our most important campaign of 2018, A Man Like You, attempted to address the harmful stereotypes of masculinity head-on. Anchored by a three-minute film, the work was developed in conjunction with The Representation Project, an organisation which aims to expand the narrative around traditional gender roles.